- Elle Abernathy
Activating Your Office Space: Infusing Custom Graphics to Reflect Your Brand
In today's competitive business landscape, creating a strong brand identity is crucial for companies to stand out. While branding is often associated with marketing efforts, it shouldn't stop there. Integrating your brand into the physical design of your office can reinforce your identity and create a cohesive experience for both employees and visitors. As designers, we believe that custom graphic artwork is a powerful tool to activate your office space and immerse everyone in your brand language.
The Clockwork design team had the opportunity to collaborate with a recent workplace client on the environmental graphic package for their new office. The CW team utilized the client's brand language (colors, patterns, logos) to create a handful of custom wallcovering patterns which were then carefully infused into the design of the office. The bespoke designs become the visual thread that weaves through the office space, seamlessly integrating with different elements such as walls, floors, signage & an interactive display.
The incorporation of custom graphic artwork in the design process has transformative effects. Not only does it visually represent the client's brand, but it also creates a vibrant and interactive environment. By infusing brand-specific imagery, colors, and typography, we evoke a sense of connection and familiarity. Employees feel a deeper engagement with the company's mission, values, and culture. Visitors, on the other hand, are enveloped in an immersive experience that leaves a lasting impression and reinforces the brand identity in their minds.
Our team at Clockwork consists of more than architects and designers; we are also storytellers, brand builders, and creative partners to our clients. So, why settle for a generic office design when you can create a space that authentically embodies your brand?